

According to the Cosmetic Executive Women’s 2021 report, Generation Z is the most fluid and diverse group. This group of consumers constantly challenges standards of traditional beauty and is very mindful of brand sustainability and transparency.
Cosmewax has analysed this generation of consumers born at the end of the 90s and the beginning of the 2000s in the cosmetic inductry. Discover what Generation Z is like.
60% buy their first product before they are 14 years old.
40% state that inclusion and diversity are crucial when choosing a beauty brand.
80% of Generation Z think brands should help conserve the environment.
44% have based their purchase decision on the recommendation of an influencer, versus 26% of the general population.
Exfoliating ingredients which remove dead cells and improve skin texture. PHA + AHA, Salicylic Acid, etc.
Ingredients which reduce skin imperfections: Niacinamide, Vitamin E or Witch Hazel.
Skin protecting ingredients: Prebiotics, Betaine, Aloe Vera.
Ingredients which calm acneic skin: Bisabolol, Calendula or Camphor.
Highlighter ingredients: Vitamin C or Glycolic Acid.
If you’re thinking about developing a new cosmetics brand focused on Generation Z, contact us at info@cosmewax.com
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