21 Jul Generation Z revolutionizes the cosmetic industry
With the ever-changing cosmetic industry and ever-evolving Generation Z, we ask ourselves: What does Generation Z expect from today's beauty brands? According to the Cosmetic Executive Women’s 2021 report, Generation Z is the most fluid and diverse group. This group of consumers constantly challenges standards of traditional beauty and is very mindful of brand sustainability and transparency. Cosmewax has analysed this generation...