PRIVATE LABEL MEN'S SKINCARE
Cosmewax develops and manufactures private label men’s skincare for beauty brands, retailers and distributors looking to create effective, differentiated and market-ready men’s care products.
TYPE OF PRODUCT
CLEANSING
- Scrubs
- Gel
- Mask
- Face wash
- Foam
- Water
TREATMENT
- Solutions
- Eye contours
- Gels / jelly
- Lotions
- Gel-creams
- Balms
- Serums
- Trendy textures
- Milk and cream
- Dual-phase products
NEEDS
- Oily skin
- Dry skin
- Sensitive
- Uneven tone
- Irritation
- Anti-ingrown hair
CONCEPTS
- Hydration
- Moisturizing
- Nourishing
- Antiaging
- Energizing
- Calming
- Natural
- Antipollution
- Trendy actives
CHOOSE YOUR MEN'S SKINCARE POSITIONING
Male cosmetics is a growing category internationally.
- North America dominated the men’s grooming market, accounting for revenue of over 34.0% in 2021.
- In Asia Pacific, men’s cosmetics are expected to increase by 9.4% between 2022 and 2030.
- In Europe, the men’s grooming market is expected to grow by 9.2% from 2022 to 2030.
Cosmewax has created a wide range of men’s care with textures and active ingredients especially recommended for men’s skin. This includes cleansers, serums, creams and beard care.
ESSENTIAL MEN'S SKINCARE
Cleanser · Moisturizer · Eye Care Simple routines and everyday essentials
ACTIVE & URBAN SKINCARE
Antipollution · Energizing · Oil Control · Lightweight Hydration For active lifestyles and modern skincare routines
PREMIUM MEN'S SKINCARE
Serums · Anti-ageing · Eye Treatments · Advanced Actives Higher-value products with a treatment-led positioning
SHAVE & GROOMING CARE
Pre-shave · Shaving · After-shave · Ingrown Hair Care Products connecting skincare with the grooming routine
3 WAYS TO LAUNCH YOUR MEN'S SKINCARE LINE
01 — LAUNCH A HERO PRODUCT
Start with one differentiated product designed to become the focus of your men’s skincare proposition.
Examples: multifunctional moisturizer, energizing serum, eye treatment or targeted post-shave care.
02 — BUILD A SIMPLE ROUTINE
Create an intuitive 2–4 step routine around the essentials.
Cleanse → Treat → Moisturize → Target
03 — CREATE A COMPLETE MEN’S GROOMING RANGE
Combine facial skincare with shaving and beard care to build a broader men’s grooming proposition.
Skincare + Shaving + Beard Care
HAVE A MEN'S SKINCARE PROJECT IN MIND?
Tell us whether you are looking for a hero product, a simple routine or a complete men’s grooming range.
Our team can help you explore the most suitable product concepts, formulations and development route for your brand.
FREQUENTLY ASKED QUESTIONS ABOUT PRIVATE LABEL MEN'S SKINCARE
Can Cosmewax help us identify which men's skincare products to launch first?
Yes. If you have defined your target consumer and positioning but not the final portfolio, our team can explore different product combinations and development routes according to your brief. This can range from a single hero product to a simple routine or a broader men’s grooming range.
Can we develop multifunctional men's skincare products?
Yes. Multifunctionality can be considered during product development depending on the desired formula, benefits and claims. Share the functions you would like to combine and our R&D team can assess the feasibility of the concept.
Can we create a men's skincare range with a consistent texture, fragrance and positioning across several SKUs?
Yes. When developing multiple products, these elements can be considered across the range to help create a coherent product identity while respecting the technical requirements of each formulation.
Can you develop products for a specific price positioning?
Price positioning can be considered from the beginning of the project. Sharing your target market, positioning, expected volumes, product concept and packaging expectations helps our team assess suitable formulation and development options.