Skin care is a need that people are increasingly aware of, making us look for the cosmetic ingredients that best suit our skin. For this reason, in the cosmetics industry we are constantly researching to provide solutions to the problems that users demand, as well as to contribute innovation to the industry. THESE ARE THE COSMETIC INGREDIENTS PREFERRED BY CONSUMERS IN...
With the ever-changing cosmetic industry and ever-evolving Generation Z, we ask ourselves: What does Generation Z expect from today's beauty brands? According to the Cosmetic Executive Women’s 2021 report, Generation Z is the most fluid and diverse group. This group of consumers constantly challenges standards of traditional beauty and is very mindful of brand sustainability and transparency. Cosmewax has analysed this generation...
It’s the start of a new year and the skincare world is getting ready for the next new thing, as well as consolidating existing beauty trends that have been around for a while. If we had to sum up what's in store in just two words, it would be “clean” and “simple”. According to the cosmetics experts at Cosmewax, these are...