The sun care segment is no longer seasonal, it's booming year-round. With growing awareness about skin health and constantly increasing global demand for SPF products, brands are looking to expand their offerings. Partnering with experienced sunscreen manufacturers is becoming a key strategy to keep up with innovation and consumer expectations.THE BOOM OF THE SUNSCREEN MARKET The demand for sun protection is...
In recent years, the beauty industry has undergone a revolution driven by sustainability and innovation. One of the most prominent trends has been waterless beauty, an alternative that not only benefits the environment but also provides a competitive edge for the brands that embrace it. If you're considering adding water-free products to your beauty line, here's why it's a smart move. What...
Mindfulness Serum-to-Oil by Cosmewax has been highlighted at Cosmotrends 2025 as an innovative skincare breakthrough. This product goes beyond being just a cosmetic treatment; it is a unique experience that combines emotional well-being with exceptional skin health care, offering a complete transformation.Innovative skincare cosmeticsMindfulness Serum-to-Oil is a formula designed to address not only skin concerns but also emotional well-being, an...
As 2025 begins to take shape, the world of cosmetics is gearing up to embrace innovations that will redefine skincare.This year, skincare trends are not only focused on product innovation but also on sustainability, personalization, and the advancement of new technologies. Brands are adapting their strategies to align with consumer demands and provide solutions that better address current needs.If you...
Guidance for creating depilatories with your hair removal supplier What should a basic range of depilatories include? Creating a successful depilatory brand involves more than just launching products. It requires a deep understanding of your target audience, strategic market positioning, and collaborating with the right hair removal supplier to curate a selection of products that meet diverse consumer needs.As consumers become more...
Cosmetic Regulation: Navigating the Prohibition and Restriction of Nanomaterials On 15th March 2024, the Official Journal of the European Union published Commission Regulation (EU) 2024/858 on the Cosmetics Regulation to prohibit and restrict the use of certain nanomaterials. This significant update on nanomaterials reflects the EU's commitment to environmental health and safety. Below, we will explore in depth the implications of this...
In 2024, the italian cosmetic market becomes the perfect stage to explore the hottest cosmetic trends of the moment, with skincare products that transform daily routines into rituals of well-being. We invite you to discover what the sector´s trends will be. The Influence of K Beauty in Italy: Innovation and Naturalnes According to Io Donna magazine, the Korean beauty trend, also known...
With Cosmoprof Asia just a few weeks away, Cosmewax is one of the finalists in the skin care formulas category of the Cosmopack Beauty Awards with its innovative Glowing Milk body lotion. Glowing milk lotion finalist at Cosmopack beauty awards After its launch in April, Glowing Milk Lotion has emerged as the innovative product that propels Cosmewax into the finals of the...
In the cosmetics industry, it is essential to be aware of the cosmetic claims preferred by consumers. Recognising the specific needs of consumers helps to improve the image and prestige of a brand. Knowing these cosmetic claims makes it possible to create more appealing product designs and labels for users and to develop marketing plans focused on these most demanded needs. In addition to attracting consumers...
New draft in the EU cosmetics regulation 2023 The Commission has notified the World Trade Organisation (WTO) of its intention to adopt a draft regulation and annex related to the use of vitamin A, alpha-arbutin, arbutin and other substances with potential endocrine-disrupting properties in cosmetic products. This draft aims to amend Annexes II, III, V and VI of the EU cosmetics...