What should a basic range of depilatories include? Creating a successful depilatory brand involves more than just launching products. It requires a deep understanding of your target audience, strategic market positioning, and collaborating with the right hair removal supplier to curate a selection of products that meet diverse consumer needs. As consumers become more discerning, they seek brands that resonate with their...

Cosmetic Regulation: Navigating the Prohibition and Restriction of Nanomaterials On 15th March 2024, the Official Journal of the European Union published Commission Regulation (EU) 2024/858 on the Cosmetics Regulation to prohibit and restrict the use of certain nanomaterials. This significant update on nanomaterials reflects the EU's commitment to environmental health and safety. Below, we will explore in depth the implications of...

In 2024, the italian cosmetic market becomes the perfect stage to explore the hottest cosmetic trends of the moment, with skincare products that transform daily routines into rituals of well-being. We invite you to discover what the sector´s trends will be and how they can transform your appearance and elevate your confidence to the next level. The Influence of K-Beauty...

With Cosmoprof Asia just a few weeks away, Cosmewax is one of the finalists in the skin care formulas category with its innovative Glowing Milk body lotion. Discover Glowing Milk Lotion: Cosmopack Beauty Awards Finalist After its launch in April, Glowing Milk Lotion has emerged as the innovative product that propels Cosmewax into the finals of the Beauty Global Awards.This body lotion...

In the cosmetics industry, it is essential to be aware of the cosmetic claims preferred by consumers. Recognising the specific needs of consumers helps to improve the image and prestige of a brand. Knowing these cosmetic claims makes it possible to create more appealing product designs and labels for users and to develop marketing plans focused on these most demanded needs. In addition to attracting consumers...

New draft in the EU cosmetics regulation 2023 The Commission has notified the World Trade Organisation (WTO) of its intention to adopt a draft regulation and annex related to the use of vitamin A, alpha-arbutin, arbutin and other substances with potential endocrine-disrupting properties in cosmetic products. This draft aims to amend Annexes II, III, V and VI of the EU cosmetics...

Cosmewax presents its CSR report 2022 as a responsible skin care company As one of the leading skin care company in the sector, we believe it is essential to develop practices that improve our economic, social and environmental surroundings. That's why, we produce a Corporate Social Responsibility (CSR) report every year, a document that forms part of our business strategy, showing our...

What does Generation Z expect from today's cosmetic industry? According to the Cosmetic Executive Women’s 2021 report, Generation Z is the most fluid and diverse group. This group of consumers constantly challenges standards of traditional beauty and is very mindful of brand sustainability and transparency.Cosmewax has analysed this generation of consumers born at the end of the 90s and the beginning...