21 May WHY PARTNER WITH SUNSCREEN MANUFACTURERS
The sun care segment is no longer seasonal, it’s booming year-round. With growing awareness about skin health and constantly increasing global demand for SPF products, brands are looking to expand their offerings. Partnering with experienced sunscreen manufacturers is becoming a key strategy to keep up with innovation and consumer expectations.
THE BOOM OF THE SUNSCREEN MARKET
The demand for sun protection is rapidly increasing, and the data backs it up. According to Global Market Insights, the global suncare market was valued at $12.9 billion in 2023 and is expected to reach $18.5 billion by 2032. This significant growth is catching the attention of brands, many of which are turning to experienced sunscreen manufacturers to help them meet rising consumer expectations and accelerate product development.
What’s driving this growth?
- Health awareness: More and more consumers understand the risks of UV exposure, from sunburn and premature aging to skin cancer.
- Daily SPF habits: Awareness has grown that UV rays are present year-round, even on cloudy days or in winter. This shift is driving steady off-season sales and motivating brands to expand their product lines.
- Influence of skincare culture: social media, beauty influencers, and dermatologists have made SPF one of the most talked-about (and recommended) facial care products. “Always wear sunscreen” has become a golden rule, especially among younger, trend-savvy consumers.
Tapping into this growth allows brands to lead health and beauty trends.
SUNSCREEN MANUFACTURERS INNOVATIONS
Innovation has become one of the main drivers of growth in the sunscreen segment. Brands that want to stand out are no longer limited to offering UV protection, they’re also looking for innovative textures, added benefits, and formats that fit with modern lifestyles.
At Cosmewax, we understand that a sun product must be effective, but also innovative, practical, and aligned with the consumer’s cosmetic expectations. That’s why we work with formulas that combine sun protection with active skincare ingredients.
This trend toward multifunctional products is turning sunscreen into a daily essential, not just for summer, but all year round. Incorporating cosmetic benefits into an SPF formula allows brands to offer more complete and distinctive solutions.
In addition, as a sunscreen manufacturer, we constantly explore new textures and cosmetic formats such as gels, mists, oils, lotions, and solid sticks that allow for easy, precise application anytime. This variety of formats not only enhances the user experience but also broadens brand positioning opportunities based on the target audience.
ADVANTAGES OF WORKING WITH A SUNSCREEN MANUFACTURER
Partnering with a specialized sunscreen manufacturer like Cosmewax is a strategic move to boost your brand within one of the fastest-growing categories in the cosmetics market. Thanks to our expertise and comprehensive approach, we help brands launch innovative, effective products that are fully aligned with consumer expectations and industry requirements.
- International Regulatory Compliance
One of the main advantages of partnering with a sunscreen manufacturer is in-depth knowledge of international cosmetic regulations, especially for SPF products. Our expert technical team ensures that every formula meets safety, efficacy, and labeling standards in highly demanding markets such as Europe, the United States, Asia, and Latin America. This minimizes risks and ensures a smooth, agile product launch.
- Scalable and Customized Solutions
We offer a flexible development model tailored to your brand. Whether you’re launching your first sun care line or expanding an established portfolio, Cosmewax creates bespoke solutions with competitive lead times and full support throughout the process. We also offer a catalog of “ready-to-sell” formulas that speed up time to market without compromising on quality or differentiation.
- Strategic and Comprehensive Approach
Our role goes beyond manufacturing. We act as strategic partners, providing market insights, trend analysis, effective claim development, and unique proposals to help position your brand. We add value from the very first briefing.
- Cosmetic Innovation in Formulas and Formats
Our R&D team is constantly working to integrate the latest industry trends. This innovative mindset allows us to offer products aligned with current consumer habits, providing real added value on the shelf, enhancing brand perception and maximizing commercial impact.
Want to launch a custom SPF solution?
At Cosmewax, we are the sunscreen manufacturer you can trust to deliver quality, flexibility, and speed to the market.
Get in touch with us and start building your personalized sun care line.
Sorry, the comment form is closed at this time.