The Cosmewax upcycled serum selected by Cosmotrends at Cosmoprof Bologna 2023

Cosmoprof Bologna 2023

The Cosmewax upcycled serum selected by Cosmotrends at Cosmoprof Bologna 2023


The concern for climate change together with the growing interest in the sustainability of cosmetics, make new ways to obtain sustainable resources are investigated. It is then that the upcycled cosmetics initiative arose, a trend that is based on recovering disposable waste to give it a new life. This cosmetic trend could not be missing at Cosmoprof Bologna.

Beyond Mosituri[Z]ing Serum was born with this initiative, responding to the interest of young people in sustainable cosmetics. It has been formulated with industrial waste to create a product full of recycled ingredients with skin care potential.

Why has Cosmotrends 2023 highlighted Beyond Moisturi[Z]ing Serum as aN inspiration?

CosmoTrends has chosen Cosmewax Beyond Moisturi[Z]ing Serum as one of the trending products in the cosmetics industry. It is a solution based on circular beauty, a product with 100% recycled ingredients that deeply and lastingly hydrates generation Z skin.

This Serum uses recycled active ingredients from gin and apple juice production, which have the potential to meet the needs of younger skin. The result is hydrated, soothed, soft, smooth and healthy-looking skin without a sticky feeling.

Cosmoprof bologna 23


The CosmoTrends Report, created and curated by BEAUTYSTREAMS, analyzes the main trends in the world of beauty by studying the latest products on the market chosen from the companies exhibiting their products at Cosmoprof Bologna.

The result is a trend-setting report on the cosmetics sector, a must-read for cosmetics manufacturers, suppliers and distributors.


Cosmewax has been exhibiting its products at the Cosmoprof Bologna and Asia trade fairs for several years, achieving in 2022 the inclusion of two serums in the CosmoTrends report. You can click here to see the products in more detail.

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