20 Oct BOOST YOUR BRAND’S PORTFOLIO WITH SOLID SKINCARE
AMPLIFY YOUR BRAND WITH SOLID SKINCARE
Innovation in cosmetics isn’t just about new formulas or textures, it’s also about rethinking the format. In a context where sustainability and efficiency are values that consumers truly appreciate, solid skincare has become one of the fastest-growing categories.
That’s what solid skincare is: a revolution that is transforming the way we think about personal care.
Brands that get ahead of this trend not only gain relevance but also customer loyalty. Adding this category to your portfolio isn’t just an eco-friendly choice, it’s a smart growth and differentiation strategy.
Solid skincare, a booming category
Why is solid skincare transforming the beauty industry?
Solid skincare has evolved from an emerging trend to a fully established, fast-growing category within the beauty industry. This growth is driven by three key factors: the demand for more sustainable products, the practicality of the format, and the opportunities for innovation it offers brands.
Market data supports this evolution. Google Trends shows that interest in these products continues to rise, with notable search peaks in August 2025.
Projections also estimate a compound annual growth rate of 7.6% between 2025 and 2033, reaching $5.01 billion by the end of that period. This progress is fueled by increasingly conscious consumers and regulations that encourage the use of more sustainable packaging and formulations.
The solid format is conquering every category
Solid skincare is no longer limited to the simple bar of hand soap. Today, this format extends across nearly every category of personal care, demonstrating its versatility and its ability to deliver sensory experiences and results comparable or even superior to traditional products.
Solid skincare in facial, body, and sun care
We can find examples in a wide range of categories, from facial cleansing and exfoliation to sun care and lip care, showcasing the enormous versatility of the solid format and its ability to fit into diverse routines and personal care needs.
This diversity shows that solid skincare isn’t just responding to an eco-friendly trend, it also opens new possibilities in formulation, sensory experience, and design. For brands, it represents an opportunity to innovate in consumer experience, offer more sustainable products, and significantly reduce the environmental impact of their beauty lines.
Develop your next solid skincare line
This kind of product offers brands a unique opportunity to innovate, differentiate their portfolio, and connect with consumers. Developing a solid line allows the creation of sustainable, practical, and sensory products that fit into multiple categories and personal care routines.
Opportunities for innovation and differentiation for your Brand
At Cosmewax, we support brands at every stage of the process, from formula conception to final production, ensuring that each product meets the highest standards of quality and effectiveness. Our R&D team works to transform any idea into innovative, effective solutions with an exceptional user experience.
If you’re interested in developing your next solid skincare line and positioning your brand at the forefront of innovation and sustainability, contact us and discover how we can help make it a reality.
FAQs about solid skincare
- What is solid skincare?
Solid skincare includes personal care products in a compact, water-free format, such as cleansers or sun care sticks. Its main advantage is reducing packaging use and minimizing environmental impact, while maintaining the effectiveness and sensory experience of traditional products.
- Why are brands investing in solid skincare?
Because it combines sustainability, innovation, and profitability. Brands that adopt this format not only respond to the demands of more conscious consumers but also enhance their image and differentiate their portfolio in a competitive market.
- What benefits does solid skincare offer consumers?
In addition to being more eco-friendly, solid skincare is travel-friendly, takes up less space, lasts longer, and usually requires fewer preservatives. It also provides a unique and modern sensory experience.
- What types of products can be developed in a solid format?
Nowadays, there are solid versions of almost every category: creams, exfoliators, sunscreens, facial cleansers, and more. This demonstrates the versatility and innovation potential of this format.
- How can a brand develop its solid skincare line with Cosmewax?
Cosmewax supports brands throughout the entire process, from formulation to final production. Its R&D team creates innovative, sustainable solutions tailored to each client’s needs, ensuring quality and differentiation.
- What impact does solid skincare have on sustainability?
It reduces water usage, eliminates plastic packaging, and lowers the carbon footprint in transportation and production. It is one of the most effective alternatives for moving toward a more responsible and circular beauty industry.
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