09 Jul DEVELOPING SKINCARE DUPES THAT MATCH TOP BRANDS
Skincare Dupes That Deliver Premium Results
Supermarkets are increasingly seeking ways to differentiate their beauty sections and capture greater value through their private label offerings. One of the most effective strategies is to introduce skincare dupes—products that offer similar effectiveness and appeal as leading brands, but at a more accessible price point.
At Cosmewax, in addition to offering custom product development and innovation plans based on industry trends, we specialize in creating high-quality skincare dupes as one of our core areas of expertise.
Our approach goes beyond offering affordable alternatives—we aim to deliver performance on par with the best benchmarks in the market.
Why are supermarkets and low-cost retailers investing in skincare dupes?
Skincare has become a key category within mass consumption, driven by increasingly informed, demanding, and price-sensitive consumers. This shift has created a major opportunity for supermarkets to offer accessible alternatives to high-end products: skincare dupes.
The reasons behind this strategic move are clear:
- Growing demand: Skincare is no longer limited to specialty stores. Consumers now expect to find effective and affordable products in their regular shopping channels, like supermarkets.
- Shift in consumer perception: Private labels are no longer seen as lower-quality options. Today, many compete with leading brands in terms of image, formulation, and efficacy.
- TikTok and social media have fueled the “dupe” trend, where products that deliver results similar to luxury brands—but at a fraction of the price—are highly valued.
- High profitability: Private label products offer better margins and greater control over production, pricing, and promotions.
- Loyalty strategy: Including effective and appealing beauty products strengthens the perception of the supermarket as a one-stop destination, increasing customer retention and repeat purchases.
How we formulate skincare that match industry leader
Our approach combines market analysis, expert formulation, and a deep understanding of the consumer. Every skincare dupe we develop is designed to replicate the experience, efficacy, and sensorial qualities of leading products—at an accessible price and with carefully selected ingredients.
Comparative analysis (Benchmarking)
Developing products equivalent to leading brands requires a rigorous methodology based on comparative analysis, advanced formulation, and alignment with consumer expectations. Our process combines scientific, regulatory, and sensorial criteria to ensure competitive results in terms of efficacy, safety, and user experience.
Strategic ingredient selection
We formulate with equivalent functional actives carefully selected for their proven efficacy and compliance with current regulations (EU, FDA, etc.).
Sensory validation and user experience
We replicate the sensory characteristics of the benchmark product—such as spreadability, absorption, and final finish—through testing with Lovers test and external consumers. We adjust the formulas to maximize acceptability and perceptual fidelity.
Cost optimization and industrial scalability
We design cost-efficient formulas without compromising quality, ensuring compatibility with existing production lines and meeting private label requirements. This enables the launch of competitive products with high margins and reduced development timelines.
Want to add skincare dupes to your product line?
The demand for effective and affordable skincare dupes continues to grow. Consumers are increasingly looking for products that deliver results comparable to premium brands—but with a better price-to-performance ratio.
Adding skincare dupes to your range not only taps into this booming trend, but also strengthens your brand’s positioning as innovative, accessible, and aligned with evolving consumer expectations.
At Cosmewax, we’re your ideal strategic partner to make it happen. With over 60 years of experience in cosmetic development and manufacturing for leading international brands, we bring the expertise you need.
If you’re considering launching a line of skincare dupes, don’t hesitate to get in touch. Our technical teams will support you with a fully personalized approach to take your project to the next level.
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